Airwallex
Senior Manager Of Influencer Marketing
Overview
We’re looking for a Senior Manager of Influencer Marketing to build and lead our global influencer strategy from the ground up. This is a high-impact role responsible for driving virality around major brand and product moments, architecting our creator strategy, and building the systems and partnerships needed to operate at scale across key markets.
About Airwallex
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide.
Requirements & Eligibility
- 8+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing (startup or high-growth tech preferred)
- Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth
- Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality
- Experience managing global markets or multi-country campaigns
- Strong negotiation, relationship-building, and stakeholder-management skills
- Operational excellence - you can design systems, processes, and frameworks that scale globally
- Ability to move fast, thrive in ambiguity, and execute with precision under tight timelines
Key Responsibilities
- Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms.
- Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones.
- Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting.
- Lead end-to-end relationship management with top-tier influencers and agents.
- Define success metrics across awareness, reach, engagement, and content performance.
- Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership to integrate influencer initiatives into broader brand and product strategies.
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Airwallex. Please verify all details on the official company application portal.