Binance
Business Insight Lead For User Growth
Overview
We are seeking a Business Insight Lead for User Growth to optimize user growth and marketing strategies, lead full-funnel user journey analysis, and drive multi-channel user acquisition.
About Binance
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Requirements & Eligibility
- 8+ yrs in user growth / performance / digital marketing
- Global market experience (MENA, LATAM, SEA, Africa, etc.)
- Strong data mindset, familiar with growth tools & KPIs
- Internet, Web3, or fintech background preferred
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Adaptable, entrepreneurial, and hands-on
Key Responsibilities
- Optimize user growth & marketing strategies / analysis based on our current global ecosystem
- Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
- Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities, social etc.)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Binance. Please verify all details on the official company application portal.