Browserstack
Lead - Seo
Overview
As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.). You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings.
About Browserstack
BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers—including Amazon, Microsoft, Meta, and Google—to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, pro
Requirements & Eligibility
- 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.
- Experience contributing to or owning SEO strategy execution with measurable impact.
- Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
- Deep expertise in keyword research, intent mapping, and content strategy.
- Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
- Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
Key Responsibilities
- Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.
- Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.
- Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU).
- Lead keyword, topic, and entity research with strong intent mapping.
- Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.
- Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.
- Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.
- Directly report the business impact of SEO initiatives to leadership & ideate growth strategies.
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Browserstack. Please verify all details on the official company application portal.