C3 ai

Overview

C3 AI is looking for a hands-on demand generation leader to build and run the programs that create qualified pipeline. This is a player-coach role — you set the strategy and stay close to the execution, shipping campaigns yourself and owning the number they produce.

About C3 ai

C3 AI (NYSE: AI), is the Enterprise AI application software company. C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform, an end-to-end platform for developing, deploying, and operating enterprise AI applications, C3 AI applications, a portfolio of industry-specific SaaS enterprise AI applications that enable t

Requirements & Eligibility

• Bachelor’s degree in Marketing or a related field
• 6 to 10 years in demand generation, growth, or digital marketing at a B2B enterprise software or SaaS company, with a track record of owning a pipeline number
• A hands-on operator. You build and run campaigns yourself and are fluent in the demand generation stack — marketing automation (Marketo), CRM, ad platforms, and analytics tools
• You are fluent in the funnel — attribution, conversion, and lead scoring — you turn data into decisions, and you have defined MQL criteria and the handoff to Sales
• An owner. You are a self-starter who builds from a blank page, manages budgets and agencies, and ships on time in a fast-paced environment
• A strong communicator. You write and speak well, build trust across teams, and lead through influence

Key Responsibilities

• Manage the demand generation metrics, budget, return on spend and any agency or media partners, and move investment toward what converts.
• Build, launch, and run integrated campaigns across the channels that reach C3 AI's buyers, then read the results, test, and adjust creative, targeting, and spend on a regular cadence.
• Set the qualification and scoring model for a marketing-qualified lead with Sales as a shared agreement, and own the lifecycle that follows — nurture, routing, follow-up, and conversion through to opportunity.
• Build the measurement layer — attribution, funnel and channel reporting, and a regular operating rhythm — and report performance and insight to Marketing and company leadership.
• Use AI tools to scale campaign production, analysis, and personalization, and help C3 AI stay visible as enterprise buyers increasingly research through AI search and assistants.
• Partner with Sales, Product Marketing, Alliances, Communications, and Web to turn shared goals into coordinated programs, support major events and announcements, and mentor the team as it grows.