Carwow

Overview

As a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car, managing email and push campaigns from brief through to delivery.

About Carwow

Carwow Group is driven by a passion for getting people into cars, building the go-to destination for car-changing and reaching drivers everywhere with our trail-blazing portfolio of personality rich automotive brands including Carwow, Auto Express, evo, Driving Electric and Car Buyer.

Requirements & Eligibility

• Some hands-on experience building email campaigns in a marketing platform (e.g. Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp)
• A fast learner - comfortable picking up new tools and processes quickly with minimal hand-holding
• Sharp attention to detail
• Strong written English - you'll be reviewing copy and content
• Comfortable working with data at a basic level (segments, exclusions, reporting)

Key Responsibilities

• Traffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deployment
• Managing the email campaign calendar, populating new briefs and updating statuses
• Building email templates using a drag and drop editor in Iterable
• Creating dynamic content and A/B tests to maximise personalisation and performance
• Building customer segments in Iterable, including managing exclusions
• QA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targeting
• Reporting on key performance metrics back to the business
• Assisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)

Interview Process