Danaher

Overview

Evaluate and qualify leads generated through marketing campaigns, ensure CRM database quality and accuracy, analyze lead and campaign data, and collaborate with marketing and sales teams.

About Danaher

Danaher is a leading global life sciences, biotechnology, and diagnostics innovator, helping to solve many of the world's most important health challenges, ultimately improving quality of life for billions of people today, while setting the foundation for a healthier, more sustainable tomorrow.

Requirements & Eligibility

• Bachelor degree
• Minimum of 2 years of experience in marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment
• Strong Analytical Skills
• Detail-oriented
• Communication Skills
• Collaborative Team Player
• Problem-Solving Abilities
• Tech-savviness

Key Responsibilities

• Evaluate and qualify leads generated through marketing campaigns, including online inquiries, event registrations, and content downloads
• Ensure our CRM database for contacts are maintained to the target Quality Standard
• Analyze lead and campaign data to measure the effectiveness of lead development initiatives
• Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns
• Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
• Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff
• Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics
• Continuously evaluate and refine lead qualification processes and criteria