Dept
Programmatic Manager
Overview
Our Programmatic Managers are our resident experts in programmatic and direct buying. You are responsible for keeping on top of industry-wide trends and best practices, putting them to optimal use for each client’s initiatives.
About Dept
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.
Requirements & Eligibility
- 2-4 years of hands-on experience in programmatic media buying, specifically within DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, including identity solutions, real-time bidding, and the evolving cookie-less landscape.
- Proven ability to manage full-funnel campaigns, moving from broad awareness to performance-based conversion.
- Proficiency in Excel and data visualization tools
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills
- Fluency in English and excellent communication skills (both written and verbal)
Key Responsibilities
- Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Manage mid-to-high level budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Translate complex programmatic data into actionable insights for client presentations.
- Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification are strictly maintained.
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