Elanco animal health incorporated
Us Brand Manager
Overview
As the US Brand Manager for our Dairy Feed Additives portfolio, you will hold a pivotal position at the intersection of market leadership and sustainability. The primary focus of this role will be steering the strategy for Rumensin, the long-standing market leader in dairy efficiency, to maintain and grow its significant market share.
About Elanco animal health incorporated
Elanco Animal Health Incorporated is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole.
Requirements & Eligibility
- Bachelor's Degree or equivalent relevant experience
- A minimum of 5 years of experience in marketing, brand management, or a related field
- Proven experience in developing and executing marketing strategy for complex portfolios
- Recognized expertise in developing and executing complex marketing strategies
- Proven ability to guide and influence cross-functional teams, external partners, and agency relationships
Key Responsibilities
- Develop and execute distinct strategic marketing plans for Rumensin and Bovaer, ensuring alignment with overall business objectives.
- Own the complete financial lifecycle for the brands, including managing the annual marketing budget (OPEX), guiding monthly forecasting, and contributing to the long-range financial plan.
- Serve as the commercial guide for feed additives, partnering with US Dairy Sales, Technical, and Channel leadership, as well as external agencies, to drive cohesive and impactful execution.
- Partner with the sales team to develop and deliver compelling customer value propositions, equipping them with the tools and training necessary to succeed.
- Guide the development of brand messaging and customer-facing materials, and oversee the promotional review process to ensure all US promotional activities are compliant and strategically aligned.
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