Genesys
Digital Marketing Manager
Overview
The Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.
About Genesys
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Requirements & Eligibility
- 5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)
- Strong experience across paid media, email marketing and automation, content syndication and demand generation, and account engagement strategies
- Proven ability to manage regional campaigns across multiple markets
- Strong commercial mindset with ability to connect marketing activity to pipeline outcomes
- High attention to detail with strong operational execution skills
- Technical expertise in CRMs (e.g. Salesforce), CMS (e.g. Wordpress), Analytics platforms (e.g. Tableau), GA4, and advertising platforms
Key Responsibilities
- Own end-to-end execution of digital campaigns across ANZ and India, including LinkedIn paid campaigns, social media activation, display advertising, and content syndication programs
- Conduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contribution
- Support campaign setup for events, webinars, and regional initiatives
- Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiences
- Design and localise lead nurture campaigns to deliver content that guides prospects through the funnel
- Maintain and update regional website content (EN-SG site), publishing blogs and landing pages
- Oversee paid search in partnership with agencies and monitor weekly performance
- Manage always-on 6sense display campaigns across ANZ and India
Interview Process
Our Talent Acquisition team reviews your application with the hiring team. A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview. Next, you'll meet the hiring manager and other members of the interview team.
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Genesys. Please verify all details on the official company application portal.