Goodrx
Sr. B2b Marketing Manager
Overview
The GoodRx B2B Marketing team seeks a Sr. B2B Marketing Manager to shape and lead integrated marketing strategies across the healthcare professional (HCP), pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments.
About Goodrx
GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and inform
Requirements & Eligibility
- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5
- Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations
- Understanding of clinician mindset and prescriber workflows
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
- Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
Key Responsibilities
- Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization
- Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization
- Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions
- Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position
- Lead significant, complex marketing programs spanning multiple functions; establish the approach, governance, milestones, decision rights, and success measures
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Goodrx. Please verify all details on the official company application portal.