Role Overview
Lift+ is Kantar's advanced brand measurement solution based on Mutli Touch Attribution that helps advertisers understand the impact of media and marketing campaigns on brand outcomes. As an Analyst, you will work with large-scale survey and campaign datasets, support analytics delivery, create client-ready insights, and contribute to the continuous evolution of the solution.
About Kantar
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Key Responsibilities
- Clean, validate, and analyze campaign and survey datasets.
- Support execution of brand lift studies across digital media platforms.
- Identify patterns, trends, and actionable business insights.
- Perform quality checks to ensure analytical accuracy.
- Develop client-ready PowerPoint reports and visualizations.
- Translate analytical findings into clear business recommendations.
Requirements & Eligibility
- Bachelor's degree in Engineering, Statistics, Mathematics, Economics, Business Analytics, Data Science, Computer Science, or related quantitative disciplines.
- Strong Python knowledge, Excel and PowerPoint skills.
- Basic knowledge of SQL or any other DBMS is preferred.
- Understanding of statistics and familiarity with data science concepts preferred
- Strong analytical and problem-solving abilities.
- Excellent written and verbal communication skills.
Required Skills & Tech
PythonSQLExcelPowerPointDBMS