Logitech

Overview

As the Global DTX Marketing Manager, you will serve as the strategic lead for our global digital consumer ecosystem, focusing specifically on the Personal Workspace Solutions (PWS) category within Logitech’s DTX online channel.

About Logitech

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Requirements & Eligibility

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred)
• 5+ years in marketing, digital content strategy, or e-commerce (category/campaign management experience preferred)
• Proven success launching, managing, and optimizing cross-channel campaigns and digital content
• Strong collaborative skills with demonstrated ability to lead cross-functional, global teams
• Expertise in consumer journey design, digital content best practices, and performance analytics
• Excellent project management, creative briefing, stakeholder communication, and reporting skills

Key Responsibilities

• Define and segment key global audiences for the DTX channel, leveraging data insights to build tailored marketing strategies that drive engagement and conversion.
• Architect the long-term DTX marketing strategy and roadmap, ensuring alignment with commercial objectives and growth targets.
• Establish strategic frameworks for PWS consumer journey mapping, identifying critical touchpoints for audience acquisition and retention within the digital ecosystem.
• Lead upstream content strategy by defining the narrative requirements needed to resonate with specific PWS consumer personas on the DTX platform.
• Develop scalable global playbooks and marketing frameworks that empower regional teams to activate local DTX campaigns effectively.
• Partner closely with PWS Product Marketing teams to ensure DTX strategies are perfectly synchronized with global product launches and long-term category goals.
• Drive cross-functional alignment between PWS Brand, Product, and Regional teams to ensure a unified marketing voice across all digital touchpoints.
• Analyze complex market data and consumer feedback to refine PWS audience definitions and optimize category-specific marketing strategies.