Mastercard

Overview

The Analyst, Marketing Data & Performance will support the Greater China Marketing team by connecting marketing activities to business outcomes through performance measurement, campaign analytics, reporting, and actionable insights.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.

Requirements & Eligibility

• Bachelor's degree or above in Statistics, Economics, Marketing, Business Analytics, Data Science, Business Administration, or a related field
• Master's degree preferred
• Experience in marketing analytics, business intelligence, performance measurement, market research, strategy consulting, or data analysis
• Strong analytical and problem-solving skills with the ability to synthesize large and complex datasets into actionable business insights
• Experience working with data visualization and analytics tools such as Power BI, Tableau, Excel, SQL, or similar platforms

Key Responsibilities

• Support the development and maintenance of marketing performance dashboards and reporting frameworks.
• Measure and analyze campaign effectiveness across consumer, issuer, product, and partner marketing initiatives.
• Track key performance indicators including consumer engagement, transaction behavior, spend uplift, acquisition metrics, and business outcomes.
• Prepare regular marketing performance reports and executive summaries for internal stakeholders.
• Analyze marketing, customer, and transaction data to identify trends, opportunities, and optimization recommendations.