Role Overview
We’re looking for a Product Marketing Manager, Advertising to bring together advertiser insights, market understanding, and product knowledge to shape positioning, inform product priorities, and deliver go-to-market initiatives that drive adoption and measurable business impact.
About Openai
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.
Key Responsibilities
- Define the product and marketing strategy for a component of OpenAI’s advertising business in partnership with cross-functional partners
- Develop a deep understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and product-market fit.
- Own positioning and messaging for your product area, translating complex capabilities into compelling narratives for different advertiser audiences and use cases.
- Partner with Product and Engineering to bring advertiser needs and market insights into roadmap discussions and product decisions.
- Develop and drive go-to-market plans for new products and features, owning marketing execution from planning through launch and ongoing adoption.
Requirements & Eligibility
- Have experience independently developing product and marketing strategies and bringing products to market, particularly in advertising, marketing technology, platforms, or data and AI.
- Have experience in structured problem solving environments including but not limited to strategy/management consulting, investment banking, corporate strategy and venture capital
- Understand advertiser goals and the advertising ecosystem, including measurement, targeting and relevance, creative, auctions, and performance tradeoffs.
- Can turn customer research and market insights into clear positioning, actionable go-to-market plans, and recommendations that inform product priorities.
Required Skills & Tech
Product MarketingGo-To-Market (GTM)Advertising EcosystemMarket Research