Ringcentral
Senior Marketing Automation Specialist
Overview
The Senior Marketing Automation Specialist is a crucial technical leader driving our top-of-funnel pipeline and managing the complex systems that power our demand generation, social media, and inbound campaigns.
About Ringcentral
RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging.
Requirements & Eligibility
- 5+ years of professional experience in B2B marketing, with at least 3+ years directly architecting and managing advanced Marketing Automation platforms.
- Proven track record of building complex email nurtures, dynamic content workflows, and scalable omnichannel programs.
- Strong experience with social media management platforms, inbound call tracking, and conversational marketing/chatbot logic.
- Advanced understanding of Salesforce architecture and its direct integration with marketing automation.
- Advanced knowledge of MS Excel/Google Sheets and proven experience using AI tools to scale operations, data analysis, or coding.
- B.A. degree in business, marketing, communications, or a related discipline.
Key Responsibilities
- Lead and Architect: Build, launch, and optimize complex, full-funnel demand generation campaigns across email, web, and paid channels in our marketing automation platform.
- System Migration Ownership: Play a leading role in migrating our complex data and campaign ecosystem into HubSpot, architecting the future state of our marketing operations.
- Advanced Integrations: Manage and troubleshoot the technical integration and tracking for omnichannel campaigns.
- Data Model & Scoring: Design, build, and continually refine the automation logic for inbound inquiries, including complex lead scoring models, conversational AI routing, and inbound call tracking systems.
- Strategic Partnership: Act as a strategic advisor to Demand Gen managers, designing sophisticated A/B tests for landing pages, emails, and automated nurture tracks.
- Database Governance: Ensure seamless, bidirectional data flow between HubSpot, Salesforce, and third-party platforms, maintaining strict data hygiene and compliance.
- Process & QA Leadership: Establish strict quality control and QA processes.
Interview Process
A behavioral and strategic interview to ensure mutual culture fit and assess your approach to marketing operations. A practical, hands-on skills assessment (case study or sandbox exercise) to showcase your advanced automation and architectural expertise.
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