Semrush
Channel Sales Manager
Overview
Develop and execute a comprehensive channel sales strategy to achieve revenue targets, identify, recruit, and onboard new channel partners, and manage partner agreements.
About Semrush
Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact, trusted by over 28 million users globally from scaling startups to Fortune 500 companies.
Requirements & Eligibility
- 10+ years in B2B sales or business development, with 2+ years in channel sales or partner management
- Demonstrated ability to recruit, onboard, and drive revenue through a channel ecosystem
- Strong understanding of SaaS business models and channel go-to-market strategies (resell, referral, co-sell)
- Excellent communication, presentation, negotiation, and interpersonal skills
- Proficiency with CRM software (e.g., Salesforce) and channel partner management tools
Key Responsibilities
- Develop and execute a comprehensive channel sales strategy to achieve revenue targets.
- Identify, recruit, and onboard new channel partners (agencies, system integrators, consultancies).
- Negotiate and manage partner agreements, ensuring mutually beneficial terms.
- Build strong, trusted relationships with channel partners, acting as their primary point of contact and advocate.
- In collaboration with customer success, provide ongoing training, enablement, and support to ensure partner success
- Educate partners on Semrush value proposition, sales motions, and objection handling to increase the competency of the channel.
- Identify and pursue expansion opportunities with existing channel partners (client package add-ons)
- Facilitate both co-sell and resell expansion
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