Siemens software
Account-Based Marketing (Abm) Manager
Overview
As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs.
About Siemens software
At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world.
Requirements & Eligibility
- Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
- Experience developing and delivering marketing programs across the Americas region.
- Proven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycle.
- Experience partnering closely with regional Sales, BDR, and Customer Success teams.
- Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools.
Key Responsibilities
- Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics.
- Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle.
- Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions.
- Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content.
- Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement.
- Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns.
- Monitor account engagement, meetings, pipeline progression, and campaign performance.
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Siemens software. Please verify all details on the official company application portal.