Tanium
Digital Marketing Manager
Overview
The Digital Marketing Manager owns digital awareness, engagement, and pipeline across Tanium’s top enterprise accounts in Japan, building and owning the digital marketing engine by turning global strategy into Japan-market execution.
About Tanium
Tanium is a technology company that provides converged endpoint management and security solutions.
Requirements & Eligibility
- Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field
- 5–7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles
- Demonstrated delivery of pipeline and revenue outcomes through digital channels
- Hands-on expertise across paid search, paid social, programmatic, and ABM
- Advanced proficiency in MarTech platforms — Marketo or Eloqua, Salesforce, and ABM/intent tools
- Strong analytical skills
Key Responsibilities
- Building Tanium’s digital share of voice and brand awareness within Japan’s top enterprise accounts, leading with BFSI and Critical Infrastructure
- Driving and measuring account-level engagement — intent signals, content consumption, web and event interaction
- Converting digital engagement into qualified leads and opportunities, meeting or exceeding quarterly pipeline and NARR targets for Japan
- Planning, launching, and optimizing paid search, paid social, programmatic display, and ABM tailored to Japan segments
- Tracking and reporting account-level KPIs — account penetration, engagement rate, intent lift, conversion, ROAS, and pipeline/NARR contribution
- Owning and optimizing the ABM and intent platform and Japan’s use of the global MarTech stack (Marketo, Salesforce)
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Tanium. Please verify all details on the official company application portal.