Tencent

Overview

Responsible for IP brand building and word-of-mouth marketing of mature game products, formulating market release strategies, leading creative conception, and driving high-quality implementation.

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Requirements & Eligibility

• Bachelor's degree or above, majoring in marketing, advertising, psychology, or game-related fields preferred
• 5+ years of gaming industry marketing experience, having led the full-case communication and IP linkage project of at least one product with mature cases to show
• Keen market intuition, well-versed in the content ecology and traffic mechanism of platforms like Douyin, Bilibili, Xiaohongshu, etc.
• Familiar with mainstream AI large models and efficiency tools, able to effectively embed them into distribution workflows
• Data-driven, results-oriented, with the ability to dissect, locate, and solve complex problems
• Excellent cross-departmental communication and project management skills

Key Responsibilities

• IP brand strategy and communication: Responsible for IP brand building and word-of-mouth marketing of mature game products based on core selling points and user profiles.
• Content ecology and traffic growth: Deeply understand the traffic distribution logic of mainstream content platforms, and plan and produce self-propagating PGC and UGC content.
• Cross-border linkage and resource integration: Plan and introduce external resources such as pan-entertainment, cross-industry cooperation, and cultural tourism linkages.
• User insight and strategy iteration: Coordinate the user communication and research system to continuously deepen user profiles.
• Integrated marketing and effect measurement: Deconstruct the full link of integrated marketing, and build a quantifiable effect tracking system and evaluation standard.