The walt disney company
Senior Analyst
Overview
The Senior Analyst sits within The Walt Disney Company Audience Measurement and Insight Research team and is responsible for turning audience data into actionable insight, helping stakeholders understand performance, audience behaviour and market trends across linear, streaming and YouTube.
About The walt disney company
The Walt Disney Company and its subsidiaries and affiliates are a leading global family entertainment and media enterprise with operations in four business segments: Entertainment, Sports, Experiences, and Consumer Products.
Requirements & Eligibility
- Experience working within a broadcaster or media research company
- Advanced skills in Microsoft Office applications especially Excel and PowerPoint
- Experience in TV audience measurement tools, e.g. TechEdge, Instar Analytics (Infosys)
- Experience with data visualisation, databases and analytics tools (e.g. Tableau, Power BI, SQL)
- Strong data storytelling skills, with the ability to translate complex analysis into clear recommendations
- Highly numerate with excellent analytical skills, including data manipulation
- Confident working with multiple audience measurement, streaming and digital analytics sources
- Knowledge and experience of qualitative and quantitative research methodologies
Key Responsibilities
- Lead the delivery of performance analysis and audience insight across linear, streaming and YouTube
- Translate audience data into clear recommendations for a range of stakeholders including programming, marketing, distribution, partnerships and leadership teams
- Build trusted relationships with regional and global stakeholders, acting as a key insight partner for EMEA
- Support the Research Manager and Director, as well as running ad-hoc primary research projects to understand audience viewing behaviours
- Provide holistic performance reviews of TWDC channels and content, across platforms
- Act as trusted expert across genres, delivering regular insights on audience behaviour trends in channel and content performance
- Use internal and external data sources to undertake analysis, identifying key themes and making recommendations as appropriate
- Working with local market research teams within EMEA, sharing relevant regional trends, best practice and guidance where applicable
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