Warner bros. discovery

Overview

This role will provide maternity period coverage for the China Theatrical Marketing team, executing integrated marketing campaigns with a primary focus on digital marketing for Warner Bros. Pictures theatrical releases in China.

About Warner bros. discovery

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming.

Requirements & Eligibility

• Bachelor's degree in Marketing, Communications, Media, Business or a related discipline.
• 1-3 years of experience in digital marketing, entertainment marketing, theatrical marketing or a related industry.
• Strong understanding of China's digital ecosystem, including Weibo, Douyin, Red Note, Bilibili and WeChat.
• Strong written and verbal communication skills in both English and Mandarin.

Key Responsibilities

• Assist in the planning and execution of integrated theatrical marketing campaigns by collaborating closely with cross-functional teams.
• Execute the day-to-day coordination and execution of digital marketing initiatives across key social and digital platforms, including Weibo, Douyin, Red Note, Bilibili, WeChat and other relevant channels.
• Support the management of relationships with digital platform partners to support promotional initiatives and campaign activations.
• Coordinate with Regional and Global Marketing teams to align on campaign priorities, marketing materials, creative approvals and project deliverables.
• Support influencer (KOL/KOC) campaign execution, including content review, scheduling, and performance tracking.