Warner music group

Overview

The Senior Manager, E-Commerce Artist & Label Services will be responsible for planning and executing direct-to-consumer marketing strategies for a portfolio of artists and campaigns, working closely with label marketing teams, WMX brand managers, and global marketing partners.

About Warner music group

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans.

Requirements & Eligibility

• 3-5 Years in a similar role
• Collaborative marketing leader who thrives in cross-functional environments
• Understand the dynamics of label marketing and artist campaigns
• Comfortable balancing multiple stakeholders and working across teams
• Both strategic and execution-oriented
• Value clarity, organisation, and follow-through

Key Responsibilities

• Partner closely with label marketing teams (Rhino / Catalogue) to align D2C strategies with album, tour, and broader artist campaigns
• Collaborate with WMX brand managers to develop and execute D2C marketing plans for assigned artists
• Work with global marketing teams to ensure consistency and scalability across regions
• Translate campaign goals into actionable D2C marketing tactics across email, SMS, paid media, and onsite promotions
• Coordinate timelines, messaging, and launches across internal teams including ecommerce, creative, and operations
• Monitor campaign performance and optimize in real time based on data and fan behavior
• Surface opportunities to expand D2C initiatives beyond core campaigns
• Propose suitable product types and create compelling offers based on innovation, competitor research and consumer behaviour