Xero

Overview

As Marketing Manager, you will plan and deliver the go-to-market work behind campaigns that help accounting and bookkeeping partners get more from Xero. Working within our Partner Marketing team, you will take campaigns from requirements through to results.

About Xero

Xero is a global software company providing cloud-based accounting software for small businesses and their advisors.

Requirements & Eligibility

• Experience across marketing, marketing communications, business operations or project management, including event promotions measured on registrations and attendance
• Organising competing priorities comes naturally to you
• Collaborating inside a matrixed organisation is familiar territory
• Comfort with Salesforce, marketing automation and Google Workspace

Key Responsibilities

• Promotions planning and delivery for industry and Xero-hosted partner events, coordinated across the US sales and events teams
• Always-on campaigns including the AB Bulletin, Xero Coaches and Xero CAS, with clear tracking of how each one performs
• Integrated campaigns end to end: audience segmentation, the go-to-market plan, internal alignment, delivery and reporting on results
• Utilizing our toolkit of Salesforce, marketing automation and email nurturing, Google Workspace and campaign reporting