Baxter

Overview

The Senior Director, Generic Pharmaceuticals & Clinical Nutrition Marketing (UCAN) is responsible for leading portfolio strategy and marketing execution across the United States and Canada for a diverse healthcare portfolio spanning generic injectable and infusion pharmaceuticals and clinical nutrition.

About Baxter

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Requirements & Eligibility

• Bachelor's degree required; MBA preferred.
• 12+ years of progressive healthcare marketing, commercial, or business leadership experience.
• Demonstrated success leading generic pharma and nutrition portfolio strategies, commercialization, and go-to-market execution.
• Proven experience building and leading high-performing teams in complex, matrixed organizations.
• Strong strategic, analytical, and business acumen with the ability to influence senior stakeholders.

Key Responsibilities

• Lead the overall marketing strategy for the UCAN portfolio.
• Drive portfolio prioritization, lifecycle management, and investment decisions aligned with business objectives.
• Identify growth opportunities and optimize portfolio performance across categories.
• Develop and execute integrated go-to-market strategies that strengthen customer engagement and business results.
• Partner closely with Sales and cross-functional stakeholders to ensure commercial excellence and successful product launches.
• Establish and leverage customer, market, and competitive insights to inform strategic decision-making.
• Collaborate with Market Access, Finance, and Commercial teams to support pricing, value, and contracting strategies.
• Lead integrated planning and execution across Medical Affairs, Regulatory, Supply Chain, Finance, Sales, and Commercial Excellence.