Betty
Others
Overview
We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality.
About Betty
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Requirements & Eligibility
- 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
- Significant experience managing large-scale paid acquisition across both web and mobile apps.
- Proven experience leading and developing performance marketing teams.
- Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
- Strong understanding of mobile attribution, measurement and performance analytics.
- Experience managing substantial budgets with clear commercial accountability.
- Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
- Excellent stakeholder management and communication skills.
Key Responsibilities
- Own the User Acquisition strategy across Web, iOS and Android.
- Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.
- Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
- Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.
- Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
- Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.
- Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.
- Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Betty. Please verify all details on the official company application portal.