Role Overview
We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.
About Binance
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Key Responsibilities
- Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
- Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
- Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
- Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
- Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
- Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
- Represent the company professionally at industry events, media engagements, and KOL-facing activities.
Requirements & Eligibility
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
- Proven track record of independently managing KOL portfolios from sourcing to activation
- Fluency in English is required
- Exceptional interpersonal and relationship-building skills
- Strong crisis management instincts
Required Skills & Tech
KOL RelationsPublic RelationsInfluencer MarketingCrisis ManagementEvent PlanningPartnership Management