Bright network

Overview

Join Bright Network as our B2B Marketing Manager to play a pivotal role in the growth of our B2B marketing through the delivery of end-to-end campaigns across events, content and digital, as well as further developing our brand and market presence.

About Bright network

For over 10 years at Bright Network, we’ve used technology & data to connect ambitious students and graduates, from all backgrounds, with the best career opportunities. We ensure that the 300+ businesses we’ve partnered with identify the most powerful pipeline of tomorrow’s talent.

Requirements & Eligibility

• In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Product, Tech and Commercial teams
• A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment
• Experience in taking the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms
• Experience in event management

Key Responsibilities

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
• Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
• Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
• Work closely with the Product team to ensure up-to-date and consistent product messaging across campaigns and Commercial team sales conversations
• Work closely with the Commercial team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
• Manage our pool of agencies and freelancers end to end, from writing briefs and setting KPIs through to reviewing performance and managing budgets
• Manage our presence at third party conferences and events