Diageo

Overview

The Commercial Finance Manager acts as the finance business partner to the Commercial and Marketing teams in Japan, driving profitable growth across brands, channels and customers. The role owns the Commercial Finance agenda, including customer and channel P&L performance, pricing, trade investment, ROI/M&E, A&P efficiency, customer profitability and commercial decision support.

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Requirements & Eligibility

• Strong experience in Commercial Finance, FP&A, Business Performance or related finance roles
• Solid understanding of brand, channel and customer P&L management
• Experience with trade investment, pricing, promotions, A&P efficiency and ROI/M&E
• Strong analytical and modelling skills, including Excel, Power BI and data tools
• Ability to turn complex data into simple business recommendations
• Strong communication and influencing skills with senior non-finance stakeholders
• Experience in FMCG, beverage alcohol or a similar fast-paced commercial environment preferred
• Fluent English and Japanese

Key Responsibilities

• Lead the in-year performance rhythm for brands, channels and key customers
• Lead the governance of trade investment and A&P effectiveness
• Translate business strategy into channel, customer and brand financial plans
• Provide financial support for pricing decisions, promotion architecture and customer negotiations
• Act as the key Finance partner for Commercial Director, Sales, Marketing and RGM teams
• Set governance standards for trade spend, customer profitability and value creation actions
• Build and improve channel, brand and customer analysis, scorecards and dashboards