Homemarketfoods
Sales & Business Development
Overview
The Associate Director, Sales Planning is responsible for leading sales planning, trade promotion analysis, forecasting, and commercial insights to optimize promotional effectiveness, improve forecast accuracy, and drive profitable growth across key customer accounts.
About Homemarketfoods
Homemarketfoods is a fast-paced food manufacturing organization serving grocery, convenience, and foodservice channels.
Requirements & Eligibility
- Bachelor’s degree in Business, Finance, Supply Chain, Marketing, or related field.
- 5–10 years of experience in sales planning, trade promotion management, demand planning, direct sales management or commercial analytics within food manufacturing or CPG.
- Strong experience supporting grocery, convenience store, and/or foodservice channels.
- Knowledge of Microsoft Dynamics 365 (D365).
- Strong experience using Circana (IRI) syndicated data and reporting tools.
- Experience building and analyzing promotional programs, trade spend, and sales forecasts.
- Advanced proficiency in Excel and data analysis tools.
- Strong analytical, problem-solving, and presentation skills.
Key Responsibilities
- Lead sales planning activities across grocery, convenience, and foodservice channels.
- Develop and maintain short and long-term trade forecasts aligned with customer demand, promotional calendars, and business objectives.
- Partner with Sales and Demand Planning teams to improve forecast accuracy and inventory alignment.
- Analyze sales trends, customer performance, market conditions, and seasonality to identify risks and opportunities.
- Build, evaluate, and optimize promotional plans across retail and foodservice customers.
- Analyze promotional effectiveness, lift, ROI, pricing strategies, and trade spend performance using Circana and internal sales data.
- Provide actionable insights and recommendations to maximize profitable growth and improve promotional efficiency.
- Collaborate with Sales and Marketing teams to develop customer-specific promotional strategies and annual business plans.
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