Lenskart
Product Marketing & Strategy
Overview
Marketing Lead, Global for Lenskart to own the strategic vision and execution for taking Lenskart to an iconic, cult global brand using AI-powered marketing and exponential global brand growth.
About Lenskart
Lenskart is already a $1 billion revenue company with 2,500+ stores across India, Southeast Asia, the Middle East, Japan, and the US, serving 40M+ customers through a vertically integrated, tech-first model.
Requirements & Eligibility
- Non-negotiable expertise in leveraging AI better than anyone else in the industry
- Experience managing marketing P&L and business plans across multiple markets
- Track record in building social-first, culture-first content engines
Key Responsibilities
- Own the strategic vision and execution for taking Lenskart to an iconic, cult global brand
- Define and evolve brand positioning for Lenskart and its portfolio brands across every market
- Build and scale a content engine natively built for TikTok, Instagram Reels, YouTube Shorts
- Build creator and influencer ecosystems across every market
- Deploy generative AI to produce content at a scale and speed
- Own the full marketing P&L and business plan across all markets, being accountable for CAC, LTV, ROAS
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