Role Overview
Mastercard Services Marketing is seeking an experienced B2B Field Marketing Specialist to help drive Asia Pacific demand generation, field engagement, and regional campaign execution.
About Mastercard
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Key Responsibilities
- Plan and manage regional partner events and provide partner support at trade shows, executive briefings, and other field activities that build brand relevance, deepen customer engagement, and generate qualified leads
- Own hands-on campaign execution and performance reporting for field events, target account marketing activities, and regional demand generation programs
- Manage and execute in-market campaigns including digital advertising campaigns, virtual events including webinars
- Contribute to in-market event execution including branding and content development and lead the event planning and execution
- Analyze campaign performance against evaluation metrics and consistently communicate outcomes to stakeholders
- Coordinate with regional business owners, country teams, product marketing, customer marketing, and partner sales teams to deliver integrated programs
- Partner closely with sales and business development teams to align campaign priorities, support partner account engagement, optimize lead handoff, and track post-campaign follow-up
Requirements & Eligibility
- 3-5 years of B2B marketing experience, with strong experience in field marketing, demand generation, account-based marketing, or event-led customer/partner engagement
- Must be fluent in Mandarin
- CRM experience required; Salesforce.com experience preferred
- Marketing automation experience required; Salesforce Marketing Cloud experience preferred
- Bachelor’s degree in marketing, business, communications, or a relevant field of study preferred
Required Skills & Tech
B2B MarketingField MarketingDemand GenerationAccount-Based MarketingEvent MarketingSalesforceSalesforce Marketing CloudCRMMarketing Automation