Ovo

Overview

Within a CRM team at the forefront of OVO’s decarbonisation mission, you will create and deliver activity that supports our smart meter installation target. Your approach will be data driven and aligned with other areas of the business.

About Ovo

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Requirements & Eligibility

• Have proven experience in CRM and in developing marketing plans.
• Are proficient in the execution of email and direct mail campaigns.
• Have experience in forecasting of campaigns and the ability to develop business cases for proposed strategies.
• Have the ability to develop data driven customer contact strategies.
• Thrive in a performance marketing environment.
• Are a self-starter who can take action to deliver against a clear objective.
• Have the willingness to step outside of your comfort zone.

Key Responsibilities

• Effective CRM Strategy Execution: Successfully design and implement engaging and effective CRM programs that drive Smart meter bookings.
• Data-Driven Decision Making: Requires the ability to be inquisitive about our customer audience and develop statistically valid tests based on proposed hypotheses.
• Cross-Functional Collaboration: Establish strong relationships with internal and external stakeholders to align CRM strategies with broader business goals.
• Agile approach according to demands: Ability to prioritise work and provide accurate updates to the Senior Manager - ensuring stakeholder expectations are managed appropriately.
• Process Improvement & Efficiency: Proactively work with other members of the Smart CRM team to optimise ways of working, streamline processes and simplify complex customer journeys to improve campaign speed-to-market.
• Briefing: Expected to write best-in-class creative briefs designed to deliver performance-driven communications across multi-channel opportunities.
• Delivery process end-to-end: Must manage the entire delivery process for campaigns across all channels, which includes briefing data campaign automation teams, overseeing email builds, and ensuring call centre readiness.
• Reporting and analysis: Requires working with reporting and analytics to deliver forecasts for activity, understanding in-flight optimization and measuring the weekly performance of these activities.