Role Overview
The Customer Marketing, Retention & Growth Manager will develop and continuously refine the Affluent customer strategy, translate segmentation insights into actionable business opportunities, define customer growth, retention and Customer Lifetime Value strategies, and design customer value propositions.
About Prudential
Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa, headquartered in Hong Kong.
Key Responsibilities
- Develop and continuously refine the Affluent customer strategy
- Translate segmentation insights into actionable business opportunities
- Identify priority customer segments, life stages and value pools
- Define customer growth, retention and Customer Lifetime Value strategies
- Monitor market trends and competitor Affluent programs
- Analyze customer portfolios, behaviors and commercial performance
- Build customer segment business cases
- Identify opportunities for: Upsell/Cross-sell, Retention, Repurchase, Referral
Requirements & Eligibility
- 5 – 7 years experience in Customer Marketing (Segmentation, Customer Growth, Loyalty)
- Experience in driving Affluent customer is a preference
- Strong analytical capability (Able to turn data into business actions)
- Commercial Acumen (Able to identify customer value pools and growth opportunities)
- Have ability to collaborate with different departments
- Experience in Priority Banking/ Wealth Management is a plus
Required Skills & Tech
Customer MarketingCustomer SegmentationCustomer GrowthLoyaltyAffluent Proposition DevelopmentCustomer Insight &Wealth Management