Role Overview
We are looking for a Head, Digital Marketing, Cambodia & Myanmar (C&M) Hub, to manage Prudential Cambodia & Myanmar’s digital channels, digital campaigns, performance marketing, marketing technology initiatives, and digital performance tracking; ensuring digital activities are aligned with business priorities, brand direction, customer needs and sales growth objectives.
About Prudential
Prudential plc provides life and health insurance and asset management to 17 million customers across 20 markets in Asia and Africa. We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange.
Key Responsibilities
- Develop and oversee Cambodia & Myanmar wide digital marketing strategies across owned, paid, and social channels to support brand awareness, customer engagement, lead generation, and business growth
- Manage and optimize Prudential’s digital touchpoints, including websites, social media platforms, search, email, messaging channels, digital tools, and other emerging digital platforms
- Lead the planning, execution, monitoring, and optimization of digital marketing campaigns across brand, customer, product, agency recruitment, and retention related marketing initiatives
- Drive digital lead generation initiatives for customers, agents, and distribution partners; working closely with Sales & Distribution, Product, Customer, IT and Operations teams to improve lead quality, lead nurturing, and conversion across the funne
- Track and analyze digital campaign performance using relevant KPIs such as reach, engagement, traffic, leads, conversion and customer journey performance: providing clear insights and recommendations for improvement
Requirements & Eligibility
- Minimum 5-8 years of experience in digital marketing, performance marketing, social media, digital campaign management, or related marketing roles
- Relevant certifications in Google Ads, Google Analytics, Meta Business Suite, SEO/SEM, HubSpot, marketing automation, social media marketing, or digital media planning are preferred
- Strong strategic thinking with the ability to translate business goals into clear digital marketing plans
- Understanding of customer behavior, digital journeys, content engagement, and online conversion funnels
- Good leadership skills with the ability to guide, coach, and develop team members across different markets
Required Skills & Tech
Digital MarketingPerformance MarketingSocial MediaGoogle AdsGoogle AnalyticsSEO/SEMHubSpotMarketing Automation