Rewardsnetwork

Overview

The Director of Partner and Consumer Marketing is the powerhouse behind our strategy and marketing for our consumer offers and industry leading consumer loyalty partner network. This role is at the center of corporate strategy, designing how our core product offering is delivered to our consumers – diners at our network of restaurants – as well as working hand in hand with our Partnerships Team to expand and improve our consumer/member network. You will be personally involved in the marketing strategies for our top restaurant customers and partners – the leaders in Travel, Hospitality, Loyalty

About Rewardsnetwork

For 41 years, Rewards Network has been helping restaurants grow revenue, increase traffic, and boost customer engagement through innovative financial, marketing services, and premier dining rewards programs. By offering unique card-linked offers, we introduce diners to fantastic restaurant experiences, leveraging advanced technology and data analyt

Requirements & Eligibility

• This is a key leadership role within our Marketing organization, reporting directly to the Chief Marketing & Strategy Officer and working alongside the Senior Director of Restaurant Marketing and the Director of Creative.
• You will be part of a fast paced, high caliber team of strategic, analytical thinkers and experienced executors.
• This is a hybrid position and requires in-office presence Tuesday through Thursday each week in Chicago.

Key Responsibilities

• Design the architecture of consumer incentives, determining the optimal ratio of base purchasing power to "bonus credits" (e.g., establishing thresholds like Spend $100 get $20, Spend $500 get $125) to maximize consumer spend.
• Establish rules for how rewards and offers stack against each other.
• Partner with the restaurant marketing team and directly with our loyalty partners to design exclusive, high-value introductory offers for premium consumer segments.
• Partner with finance to monitor the financial performance and budget of all offers.
• Establish strict guardrails for Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios to prevent margin erosion.
• Model how changes to consumer bonus percentages impact weekly credit sales volume and predict downstream impacts on budgets and revenue.
• Segment the consumer universe based on past purchase frequency, average spend, restaurant preferences, and other personalized data elements to trigger hyper-targeted offers.
• Continuously test variables including discount types (dollar-off vs. percentage-off vs. value-add), visual presentation of offers, and offer copy.