Warner bros. discovery

Overview

The Integrated Creative Lead, APAC will drive digital commercial content direction for CNN Create across the Asia Pacific region, ensuring branded content solutions are industry-leading, user-centric, and aligned with CNN’s tone of voice.

About Warner bros. discovery

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming.

Requirements & Eligibility

• Experience in an agency or publisher environment.
• An outstanding portfolio showcasing digital storytelling across multiple formats.
• Strong understanding of UX, site analytics, performance KPIs, and paid media best practices.
• Experience administering CMS platforms and working with modern web technologies, including HTML5, CSS3, JavaScript, HTML, and CSS.
• Experience collaborating with digital designers, copywriters, production teams, third-party suppliers, and developers.
• Experience leading and developing junior team members.
• Strong collaborator with excellent written and verbal communication skills, a proactive approach, and the ability to work effectively across teams, stakeholders, and time zones.

Key Responsibilities

• Lead the end-to-end delivery of branded content campaigns, from strategy and pitch support through creative execution, optimisation, and post-campaign analysis.
• Line manage and develop the Digital Content Producers, ensuring high-quality output and adherence to digital and UX best practices.
• Partner with the APAC Strategy team on pre-sale ideation, providing digital, social, technical, and audience expertise to turn strategic and creative ideas into compelling, achievable client solutions.
• Serve as the integrated digital solutions expert for Create and Sales, advising on platform capabilities, emerging formats, audience behaviours, paid media best practices, and campaign effectiveness.
• Use data, audience, and campaign performance insights to inform creative strategy, optimise content, and identify opportunities to evolve the approach.
• Champion experimentation and innovation across APAC, balancing creative ambition with commercial effectiveness and suitability for CNN’s platforms, audiences, and clients.
• Provide creative leadership and industry perspective to develop CNN Create’s content offering and commercial products, including first-to-market initiatives and new production partnerships across APAC.
• Work with the Tech Lead to source and manage developers and development partners, maintain best-practice development and deployment environments, and manage campaign budgets and timelines.