Wpp
Others
Overview
The Senior Associate, Activation Linear Planning will be responsible for the design, development, and optimization of complex and highly effective offline media plans (TV, Print, Radio). This role is key in strategic competitive analysis and advanced reporting, actively contributing to the definition of communication strategies.
About Wpp
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media ope
Requirements & Eligibility
- 3+ years of consolidated experience in media planning (preferably within a Media Agency), with specific expertise in offline media.
- In-depth knowledge and proven experience in TV, Print, and Radio planning.
- Proficiency and advanced usage of industry tools such as Kubik, Arianna, Kimono, AQX, MCS
- Strong analytical and strategic capabilities, with the ability to interpret complex data and translate it into actionable insights.
- Independent and proactive in project management, capable of working on multiple projects simultaneously.
- Excellent attitude for teamwork and collaboration.
- Precision, meticulous attention to detail, and a strong results-oriented approach.
- Bachelor's degree or equivalent cultural background.
Key Responsibilities
- Design, develop, and implement complex offline media plans (TV, Print, Radio), ensuring optimal performance and efficiency.
- Conduct in-depth competitive analyses, translating complex data into strategic insights and actionable recommendations.
- Independently manage and leverage advanced functionalities of media planning tools such as Kubik, Arianna, Kimono, AQX, MCS.
- Monitor and control budgets, producing detailed analytical reports and proposing corrective actions based on performance.
- Actively participate in the definition of communication strategies, contributing data-driven insights and analytical perspectives.
- Effectively coordinate with internal teams (e.g., creative agencies, media owners) to ensure flawless execution of media plans.
- Present plans and analyses internally, clearly and persuasively communicating results, insights, and recommendations.
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