Xero
Paid Social Specialist
Overview
As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment.
About Xero
Xero is a cloud-based accounting software platform for small and medium-sized businesses.
Requirements & Eligibility
- Hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
- Background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
- Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
- Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
- Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
- Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks
Key Responsibilities
- Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
- Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
- Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
- Working with media partners to identify opportunities for growth, new products and testing betas
Disclaimer: Trace Hiring is an independent job board. We are not directly affiliated with Xero. Please verify all details on the official company application portal.